Low fees less important than transparency to sellers when they are choosing agents
Consumers look for transparency as to what estate agents will charge – rather than low fees.
Research by Zoopla shows that transparency is the single most important factor when sellers are choosing an agent.
They also rate the ability to negotiate the best price and ‘value for money’ as important, followed by the amount of marketing and getting the valuation right.
Local presence, speed of sale and reputation count for less. While fee level comes second to bottom in what vendors look for, ‘help and support’ comes a surprising last.
Zoopla managing director Charlie Bryant said: “Winning instructions is the top priority for estate agents across the country in a challenging and competitive marketplace, and our research reveals what consumers are looking for when selecting an agent to sell their home.”
Source: Property Industry Eye
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