Here’s the secret of sales success – choose the right agent in the first place
Just 14% of vendors have said that dropping their asking price had been a crucial factor in the sale of their home. The new Zoopla research also found that changing agent was critical to achieving a sale in only 10% of cases.
In contrast, almost half (47%) said that picking the right agent and setting the right price at the very start was the biggest factor in achieving a sale.
The new research, involving over 3,000 respondents, shows that 72% of vendors are satisfied that they achieved a good price when selling their last home.
Surprisingly perhaps, fewer than half of vendors seem to do much shopping around for an agent: 49% speak to three or more agents before making their choice.
It looks as though Zoopla believes this will change with its recently revamped Agent Finder tool, where consumers can see a directory of estate and letting agents.
Source: Property Industry Eye
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